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EU Chef Collection Fridge / Refrigerator (BMF)

EU Chef Collection Fridge
EU Chef Collection Fridge

Discipline: Product

Discipline: Product

With the largest capacity in its class, the Kitchen Fit built-in design offers seamless integration into any kitchen. While perfect as a single product, it can be paired and used like a two-door fridge to meet diverse user needs. The exterior delivers the pure luxuriousness of real metal with the seamless beauty of its form. The clean and simple interior provides maximum space in a limited size, with spaces for professional storage, and more premium experience, based on the chefs’ insights. By maximizing the storage / usability of each space, enhanced convenience and the emotional quality of a premium product are achieved at the same time.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Brand Fit

Client / Manufacturer

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Seon Ju Lee, Sunmin Lee, Jaemin Lee, Sangwoon Jeon, Hyunil Lee

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