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It's Elementary / Water Efficiency App

It's Elementary
It's Elementary

Pope Francis stated, “Climate change is a problem which can no longer be left to a future generation”. Elementary App aims to be part of a solution for today. With 70% of California suffering from extreme drought, Elementary App takes charge where water is wasted most–the bathroom. Brushing teeth with the tap running wastes up to 24 litres of water per day per person. That is 904 million litres of water wasted in the state of California each day. Research shows 60% of the US population use their phones in the bathroom. Elementary’s mobile app simulates the calming sounds of running water, without the waste. It’s Elementary.

Does it solve arelevant problem?Score: 70 %Does it balanceeffort and use value?Score: 60 %Does it create apositive experience?Score: 70 %Does it strengthengroup relations?Score: 40 %Does it reflect orpromote highmoral-ethicalstandards?Score: 70 %
University

Master of Advertising

Master of Advertising
Gold Coast, Australia

Dylan Cooper,
Bond University

Natascha Stewart,
Bond University