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Gear S2 & Gear S2 Classic / Smartwatch

Gear S2 & Gear S2 Classic
Gear S2 & Gear S2 Classic

Discipline: Product

Discipline: Product

Gear S2’s original circular bezel and optimal circular UX provide an intuitive usability and analog emotion via accessing various applications and notice messages such as texts and calls. Two different types of design are offered. The simple and modern design is for consumers with an active lifestyle, whereas the classic type is for those wanting an elegant and traditional watch. The smartwatch satisfies various ages and tastes. Gear S2 also offers various straps and over 6,000 display screens, making it a possible fashion item. Options such as bluetooth, WiFi and 3G allow optimal use for everyday life.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America, Further localization:: Worldwide

  • TARGET GROUPS Consumer / User, Other target groups:: Worldwide, Further specification:: Worldwide

  • ASSESMENT CRITERIA Aesthetics, Innovation, Usability + Ergonomics

Client / Manufacturer

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Jaehyung Hong, Insik Chung, Miri Lee, Yongseok Bang

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