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PEACOCK Korean Design / Food packaging

PEACOCK Korean Design
PEACOCK Korean Design

Discipline: Packaging

Discipline: Packaging

PEACOCK is the premium home meal replacement (HMR) brand of EMART. Its food packaging has been developed by the planners and buyers of EMART, enabling the cuisine of famous Korean restaurants, local specialties and the palettes of Korean chefs to be enjoyed at home with ease at prices that are 30% or lower. Based on such meticulous planning, the designs of the Korean food packaging were unified to represent the PEACOCK brand, even though the characteristics of each item were expressed differently through their packaging and logos.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Further localization:: South Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

emart

Emart Group Corporation
Seoul, South Korea

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Design

emart

Emart Group Corporation
Seoul, South Korea

Jungmin Kim, Yoonbin Lee, Hyunjoon Jang, Ara Ko, Nayoun Kim, Nayeon Kim, Junsik Noh (Designers), Jaejung Yoo, Yunkyung Yang, Younghan Kim (Strategists)

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