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iKON DEBUT BRANDING / Artist debut branding

iKON DEBUT BRANDING
iKON DEBUT BRANDING

Discipline: Communication

Discipline: Communication

YG aspired to create an artist that can transcend ordinary K-pop. The hip-hop group iKON was the one. Members of iKON really enjoy hip-hop anywhere at anytime and are enthusiastic enough to write their own songs and prepare their stage performance. Their debut album is in a sportive mood to best-express the strong energy and freewheeling character. Moreover, the “iKON SLASH” was designed to represent Korea and symbolize iKON’s uniqueness, using REAL RED and CREW BLACK colors to visualize this crew’s passion for music.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

YG ENTERTAINMENT

YG ENTERTAINMENT
Seoul, South Korea

Design

YG ENTERTAINMENT

YG ENTERTAINMENT
Seoul, South Korea

SJ S (Creative Direction), Hyunju Lee (Art Direction), Hyona Park, Chul Hwee Kim (Graphic Design)