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Cheil Worldwide / Exhibition

Cheil Worldwide
Cheil Worldwide

Discipline: Interior Architecture

Discipline: Interior Architecture

SAMSUNG d’light is SAMSUNG’s flagship platform showcasing brand vision, integrated brand experience and innovative technologies. The new experience provides a personalized journey of self discovery, using SAMSUNG products and technologies to create an interactive experience. Every experience throughout the journey creates unique content that reflects the character of each visitor. At the end of the journey, the visitor can opt to share their experiences on major social media platforms. The updated programs has catapulted d’light from an exclusively onsite experience into a fully integrated O2O platform.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung

SAMSUNG Electronics Co., Ltd.
Suwon-si, South Korea

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Design

CHEIL Worldwide

Cheil Worldwide.
Seoul, South Korea

Jaesan Kim (Senior Creative Director), Jaewoong Yang (Creative Director), Myung-seok Song (Art Director)

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Design

DaamDaamSamuso

DaamDaamSamuso
Seoul, South Korea

Sungmook Lim, Taehyuck Kim

Design

SANGWHA Communications Co.

SANGWHA Communications Co.
Seoul, South Korea

Gunwoo Lee, Sungmun Na

Design

Bombaram

Bombaram
Seoul, South Korea

Kiyoung Park, Yunhyeong Kim

Design

SOLIDWORKS ASSOCIATES Inc.

SOLIDWORKS ASSOCIATES Inc.
Seoul, South Korea

Changwon Seo, Taijoon Kim