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PHASEONE XF / Camera system

PHASEONE XF
PHASEONE XF

Discipline: Product

Discipline: Product

The XF camera system is Phase One’s fastest, most robust and most expandable camera system for professional photographers. The customizability through exchangeable modular viewfinders and personalization of camera controls (dials, keys and touch screens) solves the problem with photographers who require flexibility with tools for their work. The expandability and upgradability through hardware and software as well as attention to ergonomic handling, improve workflow and offer a long product life span. The esthetic express the brand values. All this is what makes the product special compared with other products and the reason why it deserves an iF award.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Other target groups:: Professional Use

  • ASSESMENT CRITERIA Usability + Ergonomics, Brand Fit, Target Group Fit

Client / Manufacturer

Phase One A/S

Phase One A/S
Frederiksberg, Denmark

Design

IAN MAHAFFY INDUSTRIAL DESIGN

IAN MAHAFFY INDUSTRIAL DESIGN
London, United Kingdom

Ian Mahaffy, Maarten de Greeve, Kennet Bjørn Nielsen, Anders Aarbo