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Rosenthal The Weddinglope / Packaging

Rosenthal The Weddinglope
Rosenthal The Weddinglope

Discipline: Packaging

Discipline: Packaging

At German weddings, it is customary to wish the bride and groom luck by smashing porcelain. The noise, they say, drives away evil spirits. Rosenthal, the world’s leading manufacturer of fine tableware, was inspired by this tradition. They created an innovative designed voucher delivery method for tableware, everyone’s first choice of wedding gift: Rosenthal The Weddinglope. The first envelope made entirely from porcelain. What makes The Weddinglope design so special is that the wedding gift, a voucher for tableware, is sealed inside. To get to the voucher, you have to smash The Weddinglope.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Further localization:: Deutschland

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Rosenthal

Rosenthal GmbH
Selb, Germany

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Design

Kolle Rebbe

Kolle Rebbe GmbH
Hamburg, Germany

Sascha Hanke, Rolf Leger, Christian Doering, Nadine Nolting, Sarah Sommer

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