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Rosenthal The Weddinglope / Envelope made from porcelain

Rosenthal The Weddinglope
Rosenthal The Weddinglope

Discipline: Product

Discipline: Product

It’s customary at German weddings to wish the bride and groom luck by smashing porcelain. The noise, they say, drives away evil spirits. Rosenthal, the world’s leading manufacturer of fine tableware, was inspired by this tradition. They created an innovatively designed voucher delivery method for tableware, everyone’s first choice of wedding gift: The Weddinglope. The first envelope made entirely from porcelain. What makes The Weddinglope design so special is that the wedding gift, a voucher for tableware, is sealed inside. To get to the voucher, you have to smash The Weddinglope.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Further localization:: Deutschland

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Execution, Innovation

Client / Manufacturer

Rosenthal

Rosenthal GmbH
Selb, Germany

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Design

Kolle Rebbe

Kolle Rebbe GmbH
Hamburg, Germany

Sascha Hanke, Rolf Leger, Christian Doering, Nadine Nolting, Sarah Sommer

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