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Siemens Stories / Website

Siemens Stories

Discipline: Communication

With an interactive and immersive web format, Siemens is breaking new ground in B2B communication. So far, storytelling at Siemens has been intended for a broad target group. Siemens is now asking the question of how they can tell compelling stories that are product centered. The result of these considerations is the business-driven story: each hub shows how Siemens products or solutions enabled one customer to set industry benchmarks. As the user scrolls through the different content modules, the story becomes more specific – encouraging the user to dive deeper into the solution and to eventually generate business relevant conversions.

Discipline: Communication

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry, Further specification:: potential job applicants statt

Client / Manufacturer

Siemens AG

Siemens AG
München, Germany

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Design

Virtual Identity

Virtual Identity AG
München, Germany

Anders Wirenstrand, Joachim Roschka, Maximilian Heinrich

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