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DSC-HX90V / Digital camera

DSC-HX90V

Discipline: Product

Combining true mobility with the usability expected of a well-made camera, this model houses a retractable OLED TruFinder and 30 × Zeiss optical zoom lens in a pocketable body. At a fine level, the non-slip grip is textured to help keep fingers in place and the camera steady when shooting distant subjects or recording video. Even in scenes that would be hard to see on the LCD monitor on a sunny day, the retractable viewfinder enables users to view subjects and compose shots with confidence.

Discipline: Product

  • DATE OF LAUNCH 2015

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Practicability, Execution, Usability + Ergonomics

Client / Manufacturer

Sony, Japan

SONY Corporation
Tokyo, Japan

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Design

SONY Design Centre Europe

SONY Design Centre Europe
SURREY, United Kingdom