Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BRAVIA™ X90C Series / 4K Ultra HD TV

BRAVIA™ X90C Series
BRAVIA™ X90C Series

Discipline: Product

Discipline: Product

The highly immersive viewing experience of this Android-based 4K LCD TV comes from minimalist geometric shapes and a slim LCD panel only about 4.9 mm thin at its thinnest part. The back cover and stand are also slimmer, and when wall-mounted, the space-saving set extends approximately 40 mm from the wall. Fits in living rooms as neatly as windows or other integral elements of walls or rooms, and invites a wider audience to enjoy the amazing 4K viewing experience.

  • DATE OF LAUNCH 2015

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Execution

Client / Manufacturer

Sony, Japan

Sony Visual Products Inc.
Tokyo, Japan

GO TO PROFILE
Design

Sony, Japan

Sony Corporation
Tokyo, Japan

Daisuke Shiono

GO TO PROFILE