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Vaillant expo / Brand experience center

Vaillant expo
Vaillant expo
Vaillant expo
Vaillant expo

Discipline: Interior Architecture

Vaillant expo
Vaillant expo

Discipline: Interior Architecture

The challenge was to create a B2B brand world that allows trade partners and staff to experience the Vaillant brand in all its facets. A former factory building at the heart of the parent plant in Remscheid was defined as location. The building was transformed into a multifunctional "home of the brand" in the style of a modern loft, welcoming guests with a warm and approachable atmosphere. Highlights include the brand exhibition which boasts media installations and surprising interaction formats. All media content can be displayed in nine different languages, according to the origin of the guests.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Vaillant

Vaillant GmbH
Remscheid, Germany

GO TO PROFILE
Design

Milla & Partner

Milla & Partner
Stuttgart, Germany

Sebastian Letz, Jakob Behrends, Rebecca Benz, Christian Jagdhuber, Fabian Bundschuh

GO TO PROFILE
Design

weißpunkt und purpur

weißpunkt und purpur
Berlin, Germany

Christian Spork

Design

raumHOCH

raumHOCH
Berlin, Germany

Andreas Landowski

Design

xailabs GmbH

xailabs GmbH
Berlin, Germany

Claudius Brodmann