Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Sansuhwa Teahouse / Brand Identity

Sansuhwa Teahouse
Sansuhwa Teahouse

Discipline: Communication

Discipline: Communication

"Sansuhwa" is premium tea house, located in the heart of Seoul, Hannamdong. With meaning that "good tea comes from pure water and great mountains." In fact Sansuhwa is a unique genre of Korean traditional landscape painting which portrays the essence of Korean mountains and streams. The word San-su, literally means mountains and water in Korean. It is our intention in this work to symbolize the blending of Korean Hangul typography with splendid scenery of the mountain and river which has expressed in Sansuhwa. Also, we have used to extend some of this symbols with harmony of straight lines and curves into patterns for packaging design.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Sansuhwa Teahouse

Sansuhwa Teahouse
Seoul, South Korea

Design

STUDIO FLAG

STUDIO FLAG
Seoul, South Korea

Cheolhee Hwang