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LOUIS CLUB / Fashion branding

LOUIS CLUB
LOUIS CLUB

Discipline: Communication

Discipline: Communication

The concept of LOUIS CLUB (TAEJIN lNTERNATIONAL’s multi-brand shop for men) is about the dignified appearance and the creative mind of an intellectual individual. The firm bow tie represents the "intellectual dignity" of a gentleman, while the action painting technique that embodies an innovative icon in contemporary art symbolizes the "innovative liberty." A harmonious blend of two different images, intellectual dignity and innovative liberty, manifests the "liberal intellectual" which is a unique brand concept.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME other period:: 4 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

TAEJIN lNTERNATIONAL

TAEJIN lNTERNATIONAL
Seoul, South Korea

Design

Metabranding

Metabranding
Seoul, South Korea

Ji-Young Choi, Ki-Won Choi, Bo-Ae Han