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Akuma Office Logo / Logo, visual identity

Akuma Office Logo
Akuma Office Logo

Discipline: Communication

Discipline: Communication

Upon first impression, the new Akuma Design logo seems to be just a row of twisted metal hanging from the ceiling. The actual logo can only be seen through the projected shadow from those very twisted metals. The design rhetoric of the logo lies in rhymes with the new Akuma Design office which looks more like a coffee house rather than a design house. The goal was to show not what these usual building materials represent under normal usage, but through innovative utilization we can have them tell a "different story." What can't be touched and seen directly, is where our true message lies.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Further localization:: Taipei, Taiwan

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Akuma Design

Akuma Design
Taipei, Taiwan

Design

Akuma Design

Akuma Design
Taipei, Taiwan

Tim Chou, Brian Wang, Abby Wang