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Stemme: »ABOVE IT ALL« / Corporate Identity

Stemme: »ABOVE IT ALL«
Stemme: »ABOVE IT ALL«
Stemme: »ABOVE IT ALL«
Stemme: »ABOVE IT ALL«
Stemme: »ABOVE IT ALL«

Discipline: Communication

Stemme: »ABOVE IT ALL«
Stemme: »ABOVE IT ALL«

Discipline: Communication

»ABOVE IT ALL«: The new brand identity for Stemme, a manufacturer of motor gliders, stands for engineering skill, performance, freedom and individuality. It positions the venerable company as a premium brand. Stemme unites opposites – gliding and travel – by turning the glider into a motorized vehicle. This duality is reflected in the contrasting typography concept in the corporate design. It also inspires the structure of the two-part headlines, such as "Gravity, outsmarted." Together with the imagery and a streamlined, technical color palette, the visual identity transports the feeling of freedom experienced in a Stemme aircraft.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME other period:: 3 Monate

  • TARGET REGIONS Further localization:: Weltweit

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Stemme AG

Stemme AG
Strausberg, Germany

Design

KMS Team

KMS TEAM GmbH
München, Germany

Knut Maierhofer, Jessica Krier, Aurelian Hallhuber, Kathrin Bach, Carolin Feuerstein, Denise Aebischer Trebo

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