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AK 380 / Portable audio player

AK 380
AK 380

Discipline: Product

Discipline: Product

The objective of AK 380 (Astell and Kern) is, while keeping the original sound, to realize the professional functions as well. Extended AMP integrated with design, DNLA-based AK connect app and metal touch. As the metal touch that plays the role of a home key is pressure-sensitive, it is operated by the fine pressure of the metal when the metal touch area is touched lightly. AK 380 is extendible to a wide range of devices using the micro USB terminal and the balance out terminal at the bottom of the product. AK 380 offers an improved sound quality by regenerating the original sound without down-sampling of 32 bit 384 kHz.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Brand Fit, Target Group Fit

Client / Manufacturer

iriver

IRIVER
Seoul, South Korea

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Design

iriver

IRIVER
Seoul, South Korea

Baekjin Seong, Soyean Kim (Inhouse Design), Kukil Yu (Metal Sound Design)

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