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Canyon: "We Ride History" / Brochure

Canyon: "We Ride History"
Canyon: "We Ride History"
Canyon: "We Ride History"
Canyon: "We Ride History"

Discipline: Communication

Canyon: "We Ride History"

Discipline: Communication

Every Canyon tells a story: The branding agency KMS TEAM designed the "We Ride History" storybook to mark Canyon’s 30th anniversary. The personal stories of company employees tell Canyon’s history of success – the development from its early beginnings in a garage to becoming a leading international bike brand. The book presents 150 curious and moving Canyon crew stories that represent the company’s passion, team spirit and great vision. The streamlined, simplified design features a great deal of contrast. The employee names are in larger type to underscore the significance every individual plays as an important part of the company.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME other period:: 1 Monat

  • TARGET REGIONS Europe

  • TARGET GROUPS Other target groups:: MitarbeiterInnen

Client / Manufacturer

Canyon Bicycles

Canyon Bicycles GmbH
Koblenz, Germany

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Design

KMS Team

KMS TEAM GmbH
München, Germany

Knut Maierhofer, Jessica Krier, Aurelian Hallhuber, Kathrin Bach, Christina Baur, Matthias Karpf, Edin Ferhadbegovic

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