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iF SOCIAL IMPACT PRIZE
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hyBlade / Tire

hyBlade
hyBlade

Discipline: Professional Concept

Discipline: Professional Concept

Heavy, unexpected rain is on the rise due to global warming. hyBlade is a future-oriented tire specifically designed for such circumstances. It is optimized for dry grip, cornering and downforce in normal conditions and features perfect draining capabilities in heavy rain with deep holes leading up to the hub. In addition, its waterwheel structure allows a vehicle to steer even when submerged. The airless structure further maximizes the tire's life and also contributes to preserving the environment.

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Trade / Industry, Public Sector / Government

With the hyBlade tire, the award goes to a visionary concept that makes a real contribution to a sustainable future. State-of-the-art features improve safety in an outstanding manner, particularly during flash floods. Above all, the airless construction maximizes the tire’s lifespan, which, in turn, saves resources and hence the environment. The jury was enthusiastic about every detail of this concept.
The iF jury
Client / Manufacturer

HANKOOK TIRE CO., LTD

Hankook Tire Co., Ltd.
Seoul, South Korea

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Design

HANKOOK TIRE CO., LTD

Hankook Tire Co., Ltd.
Seoul, South Korea

Seung-koo Kang, Yoon-jin Choi

GO TO PROFILE
Design

Pforzheim University

Pforzheim University
Pforzheim, Germany

Andreas Hartl