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Amazfit / Smart wearable device

Amazfit
Amazfit

Discipline: Product

Discipline: Product

Amazfit is a smart wearable device that tracks user’s activity and sleep, sends vibration alerts for incoming calls, wakes up its user gently during light sleep and controls smart home devices such as light and lock. Positioned as a fashion brand, Amazfit offers a wide selection of accessories to fit different style and occasion. The shape of the center module is inspired by a traditional jade pendant that symbolizes peaceful and healthy life in Chinese culture. The use of ceramic material brings advantages such as being hypoallergenic and scratch resistant. Amazfit is water resistant. It can be wirelessly charged and one charge lasts ten days.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Execution, Brand Fit

Client / Manufacturer

Huami

Huami
Mountain View, CA, United States

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Design

Huami

Huami
Mountain View, CA, United States

Xiaoxi Shi, Pengtao Yu, Ines Le Bihan

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