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WINNER SEASON'S GREETING / Packaging

WINNER SEASON'S GREETING
WINNER SEASON'S GREETING

Discipline: Packaging

Discipline: Packaging

The DVD presents a fantasy narrative as well as performances from the band. The overall design concept is trying to convey the feeling of a WINNER’s house tour. The packaging features references to a story of what’s happening inside the house as you make your way into WINNER’s personal space. The artwork consists of a picture book, a calendar and a book of postcards. While flipping through the unpublished photo book and postcards, it gives you a sense of what WINNER’s house is like. There is also a DVD included which contains a short film called “The Key,” classical artworks and a photo collection.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

YG ENTERTAINMENT

YG ENTERTAINMENT
Seoul, South Korea

Design

YG ENTERTAINMENT

YG ENTERTAINMENT
Seoul, South Korea

Hae Young Kim (Art Direction), Jiyeon Kim (Graphic Design), Semin Lee (Motion Design)