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MISOKA • ISM / Ions toothbrush

MISOKA • ISM
MISOKA • ISM

Discipline: Product

Discipline: Product

The MISOKA • ISM toothbrush has nanomineral-coated bristles that polish your teeth as you brush, cleaning them with nothing but a cup of water. Usually, toothbrushing wastes a lot of water, which damages the environment, but this eco-friendly toothbrush solves that problem. MISOKA toothbrushes are popular in Asian countries because of the unique properties of the nanominerals, which cause the tooth’s surface to attract water and become smooth and impurity-free. The textured handle, modeled on flowing water, aids grip and helps the tapered nylon toothbrush hairs move smoothly over your teeth and gums. The ultimate in toothbrush perfection.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Innovation, Environmental impact

Client / Manufacturer

YUMESHOKUNIN Co., Ltd.

YUMESHOKUNIN Co., Ltd.
Osaka, Japan

Design

TIDS Co., Ltd.

TIDS Co., Ltd.
Tokyo, Japan

Kosho Ueshima