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ERCO brand films "Light for ..." / Brand films

ERCO brand films "Light for ..."
ERCO brand films "Light for ..."

Discipline: Communication

Discipline: Communication

ERCO is the first traditional luminaire manufacturer worldwide with a redesigned range of around 5,000 products based completely on LED technology. Introducing the versatile use of digital lighting tools, the films appeal to a target group focused on young architects, lighting and electrical designers. The three clips showcase the diversity of applications for ERCO LED lighting tools at a fast pace and with humor. In an unusual move for a B2B campaign, the spots feature the architecture and its users rather than the products as the protagonists. Their narrative style establishes a substantial link between inspiration and product world.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Other target groups:: Architekten, Lichtplaner, Elektroplaner, Bauherren

Client / Manufacturer

ERCO GmbH

ERCO GmbH
Lüdenscheid, Germany

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Design

Kaspar + Fröscher

Kaspar + Fröscher
Hamburg, Germany

Marcus Kaspar, Jan Fröscher (Concept, Artdirection)

Design

ERCO GmbH

ERCO GmbH
Lüdenscheid, Germany

David Kuntzsch (Concept)

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Design

Cinematographer

Cinematographer
Bonn, Germany

Timm Lange (Camera)

Design

Zwockel editing and animation

Zwockel editing and animation
Düsseldorf, Germany

Stefan Kropp (Editing, Postproduction)

Design

Klangkanzlei

Klangkanzlei
Hamburg, Germany

Florian Buba (Music)