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Air Healthy 460 / Refrigerator

Air Healthy 460
Air Healthy 460

Discipline: Product

Discipline: Product

The new four-door refrigerator with air-cooling technology is the latest addition to TCL’s portfolio of white goods. Its design extends the iconic family design of TCL’s household appliances to a new product platform and conveys a sense of pureness, simplicity and serenity. Design elements of the exterior are reflected in the interior and show a consistent, sophisticated quality - for example through the large “wind-health” metal cooling-panel. The space division is based on Chinese dietary habits and is highly customizable. This combination of pure design and intuitive usability aims to provide a holistic user experience.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Brand Fit

Client / Manufacturer

TCL HOME APPLIANCES (Heifei) Co., Ltd.

TCL HOME APPLIANCES (Heifei) Co., Ltd.
Heifei, China

Design

designaffairs

designaffairs
Shanghai, China

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