Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Arc Blue / Washing machine

Arc Blue
Arc Blue

Discipline: Product

Discipline: Product

TCL’s Arc Blue washing machine is a new high-end product for the popular top-loader segment in China. The iconic and unique look of Arc Blue is the result of a high-end glass-bending process. To develop this clean and sleek look further, the handles have been embedded in an ergonomic position on the side. The vision of a pure product look extends into functional solutions as well. Noise reduction technology ensures silent operation and the novel, seamless drum helps to eliminate residue. TCL’s innovation of the blue button allows efficient sanitizing of the drum with a single click.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Brand Fit

Client / Manufacturer

TCL HOME APPLIANCES (Heifei) Co., Ltd.

TCL HOME APPLIANCES (Heifei) Co., Ltd.
Heifei, China

Design

designaffairs

designaffairs
Shanghai, China

GO TO PROFILE