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Big Eye Crystal 2.0 / Washing machine

Big Eye Crystal 2.0
Big Eye Crystal 2.0

Discipline: Product

Discipline: Product

Big Eye Crystal 2.0 is TCL’s new generation of front loading washing machines. It inherits the clean design language of the first generation to guarantee esthetic consistency of purity and simplicity. At the same time, its three layered menu design establishes a new standard in usability and comfort. Functions can be customized and are grouped in different layers according to their usage frequency. Additionally, it features TCL’s innovation of the blue button, which allows automated sanitizing of the drum with a single touch. The integrated, full-fledged dryer function increases the functional benefit of the Big Eye Crystal 2.0.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Brand Fit

Client / Manufacturer

TCL HOME APPLIANCES (Heifei) Co., Ltd.

TCL HOME APPLIANCES (Heifei) Co., Ltd.
Heifei, China

Design

designaffairs

designaffairs
Shanghai, China

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