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iF SOCIAL IMPACT PRIZE
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Shiro Ao / reviving local industry

Shiro Ao
Shiro Ao

“Shiro Ao” is a series of Tobe ware, a representative porcelains of Ehime Pref., Japan. They are made for everyday dining of wide range of people keeping tradition of Tobe ware. Conventional designs are reviewed and updated to fit today’s lifestyle. “Shiro Ao” aims to be not only the new standard of Tobe ware, but to make Tobe, a producing area of Tobe ware, develop continuously. Archiving techniques of each kilns, developing a relationship among the kilns, “Shiro Ao” proceeds to revive the local city and its industry that is different from the previous way of designing a product by collaboration with a famous designer.

The jury was very positive about the project in many respects. In particular, it appreciated the combination of sensitivity for local traditions and an entrepreneurial mindset. However, compared to other excellent projects, Shiro Ao did not qualify for an award this year.
Jury Statement
Does it solve arelevant problem?Score: 75 %Does it balanceeffort and use value?Score: 70 %Does it create apositive experience?Score: 90 %Does it strengthengroup relations?Score: 70 %Does it reflect orpromote highmoral-ethicalstandards?Score: 70 %
Client / Manufacturer

In-spirit Co.,Ltd

In-spirit Co.,Ltd
Ehime, Japan

Design

upsetters inc.

upsetters inc.
Tokyo, Japan

Shuzo Okabe,Koya Shindo

Design

LED enterprise Co.,ltd

LED enterprise Co.,ltd
Tokyo, Japan

Ryuhei Noda, Yuichi Miyashi, Yasumasa Hirosawa,

Design

Hiyorizu Garden

Hiyorizu Garden
Tokyo, Japan

Chizu Nakayama