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alsecco is a supplier of upmarket and high-quality façade insulation systems. To enhance the brand profile and to position alsecco more strongly as an architectural brand, a three phase competence mailing was planned for the "construction phase design." In three mailings in short succession they receive "a book" – a sketch book, in which selected reference projects are introduced beside embossed architectural forms, "a meter" – an innovative work tool for the design process and "a sample" – a supplement to the sample collection, which displays the durability of the products by means of a façade pattern aged artificially by three years.
jäger & jäger