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Pharus / Branding

Pharus
Pharus

Discipline: Communication

Discipline: Communication

Alexandria Group’s design and innovation agency needed a name and a visual identity to reflect its mission: to translate the essence of brands with esthetic beauty and purpose. Pharus comes from Pharos, an island close to Alexandria, which had a lighthouse that guided oncoming vessels. Pharus illuminates the essence of brands and shapes their reason to be, through design. The lighthouse, with a stylized letter "A," moves in order to shed light in all directions. The multi-element graphisms represents the people behind each creation. In less than two years, brands like Nike and Danone already see Pharus as the benchmark for design in Brazil.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months: 3 months

  • TARGET REGIONS South America

  • TARGET GROUPS Other target groups:: Business, Branding and Innovation Teams (Communication Sector)

Client / Manufacturer

Pharus Bright Design

Pharus Bright Design
São Paulo, Brazil

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Design

Pharus Bright Design

Pharus Bright Design
São Paulo, Brazil

Marcio Mota, Tauana Fernandes, Leopoldo Leal, Tatiana Rossi

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