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Fashion Mall Display Service / Communication design

Fashion Mall Display Service

Discipline: Communication

Fashion Mall Display Service
Fashion Mall Display Service
Fashion Mall Display Service
Fashion Mall Display Service
Fashion Mall Display Service
Fashion Mall Display Service

Discipline: Communication

Fashion Mall Display Service caters to young female shoppers in their 20s and 30s. Interactive components on the main screen offer visual excitement while sparking interest in the products on display. Given that it is of a larger scale, factors such as the average height of target consumers, the angle of viewpoint and location of tactile features on the screen were taken into account when designing the device. As the display aspires to make shopping easier and more efficient, the depth from the main screen to the auxiliary screen has been minimized, and a uniform method of control was applied to the interactive features.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Youngsun Kim (Senior Designer), Eunjoo Cho, Sugyeong Hyeon (Designer), Arum Choi, Jiyeon Park (Assistant Designer)

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