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LAMY imporium / Writing instruments

LAMY imporium
LAMY imporium
LAMY imporium
LAMY imporium

Discipline: Product

LAMY imporium

Discipline: Product

The LAMY imporium series of premium writing instruments combines attitude and style with perfect balance and an outstanding writing experience. Further complementing the brand’s range of design, its special appeal lies in the contrast between its characteristic, straight-lined body and striking cylindrical cap, representing the highest level of individuality. This all-metal series includes the fountain pen, rollerball pen, ballpoint pen and mechanical pencil. The various models of writing instruments undergo elaborate manufacturing processes and are refined using top quality PVD coating and galvanization.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Execution, Brand Fit

Client / Manufacturer

C. Josef Lamy

C. Josef Lamy GmbH
Heidelberg, Germany

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Design

Mario Bellini Architects

Mario Bellini Architects
Milano, Italy

Mario Bellini