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HYUNDAI Avante / Passenger car

HYUNDAI Avante
HYUNDAI Avante

Discipline: Product

Discipline: Product

Incorporating HYUNDAI’s design philosophy, the new Avante shows a more refined exterior body surface, with a simple but strong design. Its design concept of “Dynamic Precision” is visible in its sporty silhouette, which shows a flowing, yet dynamic side view with long wheelbase and 18 inches alloy wheels setting a solid proportion and stance. The hexagonal-shaped grille, a key element of HYUNDAI’s design signature, is the prominent feature at the front, with hightech front lamps supporting the front end design. On the inside, the interior design of Avante has a horizontal overall design theme with clusters facing the driver for a driver-orientated, funneled layout.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, Australia/Oceania, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Usability + Ergonomics, Brand Fit

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Corporation
Seoul, South Korea

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Design

Hyundai Motor Group

Hyundai Design Center
Hwaseong-Si, South Korea

Peter Schreyer and HYUNDAI Design Center

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