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HYUNDAI Tucson / SUV

HYUNDAI Tucson
HYUNDAI Tucson

Discipline: Product

Discipline: Product

The all-new Tucson is a significant new car for HYUNDAI Motor, and the company expects it to help shift perceptions of the brand in Europe. With its bold and athletic design, high levels of comfort and convenience and extensive new technologies, it extends the company’s pioneering position in the SUV segment. Its design expresses the progressive spirit and passion of the HYUNDAI brand. The all-new Tucson has a distinctive and athletic presence achieved through refined, flowing surfaces, bold proportions, sharp lines and most importantly, the newest generation hexagonal grille – the HYUNDAI brand signature.

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Brand Fit

Client / Manufacturer

Hyundai Motor Group

HYUNDAI Motor Company
Seoul, South Korea

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Design

Hyundai Motor Group

HYUNDAI Design Center
Hwaseong, South Korea

Peter Schreyer and HYUNDAI Design Center

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