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Kyoto Nakasei / Brand Identity

Kyoto Nakasei
Kyoto Nakasei

Discipline: Communication

Discipline: Communication

Kyoto Nakasei is the pioneer of dry-aged beef in Japan. The shop's design and logo has been overhauled and features a circle with a single line through the center that emulates the character "中" used in the shop's name, expressing the owner's credo: "bringing cow, people and meat together." The wine-red of dry-aged beef is the brand color. Through the shop's window, passersby can look in and see shop staff and customers discussing the customer’s desired meat across from each other, without seeing the actual product. This style will be used in the opening of further locations throughout Japan.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Nakasei Ltd.

Nakasei Ltd.
Kyoto, Japan

Design

canaria inc.

canaria Inc.
Minato-ku, Tokyo, Japan

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