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McDonald's Burger Report / Annual Report

McDonald's Burger Report

Discipline: Communication

Corporate Responsibility is a crucial component of the company policy of our client, McDonald’s. Unfortunately, this is not the case for the majority of most franchise-owners. In order to bring the topic of CR closer to the mainly sales-driven franchisees without boring them, we developed the McDonald's Burger Report. A CR report, in which the contents were linked closer to the very heart of the business: the burgers. Easy-to-understand burger diagrams of the restaurant’s key facts, printed on our packaging and distributed to our most important partners.

Discipline: Communication

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

McDonald's Deutschland Inc.

McDonald's Deutschland Inc.
München, Germany

Design

Leo Burnett Germany

Leo Burnett Germany
Frankfurt a. M., Germany

Andreas Pauli (CCO)

Design

Thjnk AG

Thjnk AG
Hamburg, Germany

Armin Jochum (CCO), Max Biedermann, Alexander Musgens (CD), Dimitrios Arampatzioglou (Art)