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Oh!-Saft – Squeeze Bottle / Glass bottle

Oh!-Saft – Squeeze Bottle

Discipline: Packaging

The German food company Oh!-Saft offers 100% fresh orange juice. But how can we show that it‘s freshly squeezed every day? For that we conceived a crate with twelve bottles. Due to the orange shaped and textured lids ist looks like a box of fresh oranges. When you take one of the specially designed bottles in your hand and unscrew the lid, you are immediately reminded of the pressing and squeezing actions of a citrus press. The experience of freshly pressed orange juice can't be closer. Oh!-Saft – 100% fresh orange juice.

Discipline: Packaging

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

This design captures the idea of freshly squeezed orange juice in a unique and compelling way. The simplicity of the bottle’s shape, its pleasant tactile qualities and its orange-shaped cap communicate a natural and aesthetically pleasing feel. The purity of the visual identity complement the functionality and beauty of this clever packaging design.
The iF jury
Client / Manufacturer

Oh!Saft c/o Mymuesli GmbH

Oh!Saft c/o Mymuesli GmbH
Passau, Germany

Design

Leo Burnett Germany

Leo Burnett Germany
Frankfurt a. M., Germany

Andreas Pauli (CCO), Andreas Läufer (ECD), Stefan Nauert (Designer), Agnieszka Gast (Senior Art Director)