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halbacht / Brand Identity

halbacht
halbacht

Discipline: Communication

Discipline: Communication

halbacht presents inspiration and ideas for individual living and working environments. The new name, logotype and claim form the basis of a communicative idea that can be told again and again. The product worlds appear in both interacting claims on an equal footing: half eight (halbacht) you’re in the office. half eight (halbacht) you’re at home. The imagery also refers to the merging times of day and reflects for office furnishings an urban and for private furnishings a rural setting as the external world on an imaginary window of the respective product illustrations.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

Client / Manufacturer

Knoblauch halbacht GmbH

Knoblauch halbacht GmbH
Markdorf, Germany

Design

Jäger & Jäger

jäger&jäger
Überlingen, Germany

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