Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Porsche Car Configurator. / Car configurator

Porsche Car Configurator.

Discipline: Communication

Discipline: Communication

If you are fighting for hundredths, you leave nothing to chance. Reason enough to completely re-think the way a car configurator should work. The first fully responsive configurator in the automotive business provides a free choice of perspective and 3D animations of the configured vehicle in an unseen depth of detail. More than billions of combinations can be visualized in real-time. For the best user experience on desktop, tablet and smartphones. The Porsche Code generated with every configuration makes it easy to share the personal dream with friends or the sales contact. The result: 100% individual, 100% Porsche.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

GO TO PROFILE
Design

UDG United Digital Group

UDG United Digital Group
Hamburg, Germany

GO TO PROFILE