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bluematter Inc. / Corporate Identity, communication materials

bluematter Inc.
bluematter Inc.
bluematter Inc.
bluematter Inc.
bluematter Inc.

Discipline: Communication

bluematter Inc.
bluematter Inc.

Discipline: Communication

The flexible CI design for "bluematter Inc.," was inspired by "Light Ray," the spectrum of light which is projected out from a piece of prism. The visual identity concept came naturally upon the explanations of company's audacious plan and grand vision to embrace full development capacities of both recognizable and meaningful products and services in all major industries. Light Ray visual concept is designed to be uniquely flexible as the logo variations can be created nearly infinitely. The design goal was to allow different teams to use different logos yet still remain cohesive design identity.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Other target groups:: Within the company and its business partners.

Client / Manufacturer

bluematter Inc.

bluematter Inc.
Seoul, South Korea

Design

Studio Viss

Studio Viss
Seoul, South Korea

Hanna Lee

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