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Redefine Vapour Iron / Iron

Redefine Vapour Iron
Redefine Vapour Iron

Discipline: Product

Discipline: Product

The Redefine Vapour Iron combines disruptive innovation with a highly considered esthetic design. This appliance combines two unique technologies, VapourMist and ThermoGlass, to provide a series of unparalleled user benefits. Using atomized vapor in place of steam improves crease removal performance, reduces energy consumption by 75%, reduces water consumption by 80%, creates significantly less noise and humidity and is completely free of limescale / calcium. This innovation is complemented by a glass soleplate containing a nano-thin film heating element that enables precise temperature control and heat distribution.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME other period:: 6 years

  • TARGET REGIONS Asia, Australia/Oceania, Europe

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Innovation, Usability + Ergonomics, Environmental impact

Client / Manufacturer

Morphy Richards

Morphy Richards
Rotherham, United Kingdom

Design

Morphy Richards

Morphy Richards
Rotherham, United Kingdom