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Winter i*cept evo2 / Winter tire

Winter i*cept evo2

Discipline: Product

Winter i*cept evo2

Discipline: Product

Winter i*cept evo2 is an ultra winter tire for consumers looking for the best performance. The snow-pick traction groove inside presses down on the snow to increase the block edge length, producing maximized traction, and the outside is designed to prevent water and ice from splashing outward. It also shifts into the optimum grounding shape during cornering with the “ice cube block”, which was inspired by an ice cube tray. Its highly dispersive full silica compound results in minimized polycyclic aromatic hydrocarbons that can harm humans and has minimized roll resistance, which improves fuel efficiency.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Practicability, Innovation, Safety

Client / Manufacturer

HANKOOK TIRE CO., LTD

Hankook Tire Co., Ltd.
Seoul, South Korea

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Design

HANKOOK TIRE CO., LTD

Hankook Tire Co., Ltd.
Seoul, South Korea

Son Soojin

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