Dunlop – One Second
Brand film
GoodyearDunlop Tire Operations S. A.
Sometimes one second requires all that you have learnt in your whole life. In this film we see a race driver experiencing this one second: he has fallen behind, his last chance to secure the lead is to overtake in a crucial curve. While he is focusing on this one deciding moment, he remembers all the big and small things in his life that fuel him and made him who he is.
Client / ManufacturerDesign
GoodyearDunlop Tire Operations S. A.
Diagem, BELeo Burnett Germany
Frankfurt a. M., DEDate of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User