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New Brand LATAM / Brand Identity

New Brand LATAM

Discipline: Communication

New Brand LATAM
New Brand LATAM
New Brand LATAM

Discipline: Communication

TAM and LAN joined forces and decided to build a new brand. We drew the strategy and identity to connect the best of this two major airlines. The new logo is inspired by the region’s geography. Lines represent the movement from Latin America to the world. Symbol and typography combine straight and rounded corners bringing a sense of efficiency and proximity. An intersection of red and blue – TAM and LAN colors – the Indigo color symbolizes efficiency and elegance. The coral represents passion and care. Praised from market and media, the new identity respects the company's legacies and illustrates the first Latin American global brand.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME other period:: 2 years

  • TARGET REGIONS South America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government, Other target groups:: Employes, Supliers, Journalists, Further specification:: all brand's stakeholders are considered for this project.

Client / Manufacturer

LATAM Airlines Group

LATAM Airlines Group
Santiago, Chile

Design

Interbrand

Interbrand
São Paulo, Brazil

Beto Almeida, Sergio Cury, Felipe Valério, Borja Borrero, Guillermo Altube, Gil Bottari, Fabio Testa, Lucas Machado, Facundo Boggino, Daniel Sabino

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