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Best Neighborhood Brands / Study

Best Neighborhood Brands

Discipline: Communication

Best Neighborhood Brands
Best Neighborhood Brands

Discipline: Communication

Every year, Interbrand Sao Paulo publishes a study provoking the discussion about branding in Brazil. In 2014, we invited the community to tell which local businesses they like most, and we applied our brand valuation methodology to analyze them. The result was the Best Neighborhood Brands: an innovative, funny and poetic pocket book about local brands strength, distributed for community, customers, journalists and available online. Since launch, the buzz exceeded expectations. Bringing branding closer to the city's daily life, Best Neighborhood Brands is able to attract the interest of everybody – an unconventional and appealing commercial tool.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME other period:: 4 months

  • TARGET REGIONS South America

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Interbrand

Interbrand
São Paulo, Brazil

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Design

Interbrand

Interbrand
São Paulo, Brazil

GO TO PROFILE