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2016

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Brand communication

HM Partners (in Korean 행복마루) wanted to re-build their corporate identity to differentiate themselves from other law firms. Normally in law firm industry of Korea, there is a typical "look," somewhat conservative and strict. But we tried an "innovative one" which is remarkable compared to the existing competitors' ways. We developed BI kit, sales brochure, website and even a "new office" with different manners. Moreover, we coordinated collaboration between HM Partners and VITRA (a Swiss furniture company). VITRA offers brand-fit furniture at a discount aiming at target customers (law firm clients), and HM Partners gains brand reputation.

Client / Manufacturer

HM Partners

Seoul, KR
Design
enspire

enspire

Seoul, KR
Date of Launch
2014
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, "Law firm client who has high income and si"

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