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enspire / Brand communication

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Discipline: Communication

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enspire

Discipline: Communication

HM Partners (in Korean 행복마루) wanted to re-build their corporate identity to differentiate themselves from other law firms. Normally in law firm industry of Korea, there is a typical "look," somewhat conservative and strict. But we tried an "innovative one" which is remarkable compared to the existing competitors' ways. We developed BI kit, sales brochure, website and even a "new office" with different manners. Moreover, we coordinated collaboration between HM Partners and VITRA (a Swiss furniture company). VITRA offers brand-fit furniture at a discount aiming at target customers (law firm clients), and HM Partners gains brand reputation.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Further specification:: Law firm client who has high income and si

Client / Manufacturer

HM Partners

HM Partners
Seoul, South Korea

Design

enspire

enspire
Seoul, South Korea

Kolbe Kim, Haus Chung, Byungwook Huh, Eunji Jo, Jaehyun Shim, Jungyeon Lee