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BASF Besucherzentrum / Exhibition

BASF Besucherzentrum
BASF Besucherzentrum

Discipline: Interior Architecture

Discipline: Interior Architecture

Under the motto "Our History – an Open Book," the BASF history exhibition gives the traditional library a modern touch. Interaction with the content is central to the exhibition: in over-dimensional books with built-in touchscreens, the history of the company can be navigated easily and is experienced in an emotional manner. The application appeals to regional and international visitors as well as neighbors, students and top managers, individual visitors or guided group tours and takes their varying degrees of digital experience into consideration. Out of 50,000 annual visitors, 91% would recommend the exhibition.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry, Further specification:: Öffentlichkeit / Gesellschaft

Client / Manufacturer

BASF SE

BASF SE
Ludwigshafen, Germany

Design

Saatchi & Saatchi Pro

Saatchi & Saatchi Pro
Berlin, Germany

Michiel de Vreede (Creative Director)

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Design

m box bewegtbild GmbH

m box bewegtbild GmbH
Berlin, Germany