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Gartengold / Juice with a mission

Gartengold
Gartengold
Gartengold

iF PUBLIC VALUE AWARD

Gartengold

iF PUBLIC VALUE AWARD

Gartengold is a socially responsible enterprise in its purest form and values maximizing benefit over maximizing profit. Together with many partners, tree donors, harvest volunteers and customers, each apple plucked and each sip of apple juice represents the creation of new opportunities. And with a lasting impact. Social re-integration of often neglected people. Socially responsible by avoiding waste. Ecological by re-resourcing and preserving the natural habitats for these resources. The redesign demonstrates how Gartengold has become a company with a mission, providing the impetus for category-breaking products and starting more missions.

Gartengold combines personal, individual benefits with extensive benefits for society in a unique way, creating new types of interaction between different living environments so that perfect strangers get to know each other’s strengths and work together to do something meaningful. Something new is created by combining two steps, which also makes Gartengold a role model for community living: 1. Unused resources are tapped into / 2. The life forces of previously disadvantaged people are strengthened and activated / 3. It’s even possible to earn money this way / 4. It tastes good.
Jury Statement
Does it solve arelevant problem?Score: 100 %Does it balanceeffort and use value?Score: 80 %Does it create apositive experience?Score: 100 %Does it strengthengroup relations?Score: 100 %Does it reflect orpromote highmoral-ethicalstandards?Score: 100 %
Client / Manufacturer

Gartengold GmbH

Gartengold GmbH
St. Gallen, Switzerland

Design

KSP Krieg Schlupp Partner

KSP Krieg Schlupp Partner
Zürich, Switzerland

Flo Wacker, Sascha Borsai, Rahel Witschi, Mohammed Klotz, Beat Egger, Nina Stebler, Michael Vogel, Katharina Pivonka, Rémy Müller

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Design

Convivatus Social Capital GmbH

Convivatus Social Capital GmbH
Zürich, Switzerland

Ann Kristin Seige