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RICOH THETA S / m15 / Spherical camera

RICOH THETA S / m15
RICOH THETA S / m15

Discipline: Product

Discipline: Product

A successor of RICOH THETA released in 2013, the first consumer product with the 360º-spherical shooting function. Lineup models are the bright / colorful entry model THETA m15, for the joy of spherical shooting for various users and the high-end model THETA S with high functionality / quality to extend the joy. The series' exterior design is for portability / easy shooting / simplicity. THETA S is completely free of unneeded factors by unifying parts, using a hidden LED display. With Soft-Feel texture, made of durable materials resisting secular changes by in-mold molding, THETA S presents an achievement of both design and functionality.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Innovation

Client / Manufacturer

Ricoh

RICOH
Yokohama-shi, Kanagawa-ken, Japan

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Design

Ricoh

RICOH
Yokohama-shi, Kanagawa-ken, Japan

Tomohiko Sasaki, Naoto Tsuruoka

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Design

TRIAND Inc.

TRIAND Inc.
Midori-ku Sagamihara-city Kanagawa, Japan