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Allvit SONG-RA Line / Cosmetics packaging

Allvit SONG-RA Line
Allvit SONG-RA Line

Discipline: Packaging

Discipline: Packaging

Allvit SONG-RA Line is a premium cosmetics range made by fermenting rare, valuable ingredients with the spirit of an artisan. The container motif is "Korean traditional fermenting.“ It reinterprets the traditional image of Korean fermenting, made with heart and taking all the time needed to perfect the product, for a modern world through its concise lines. The metallic texture of the cap and the comb pattern add to the feeling of an artisan's refined skill, symbolizing the brand philosophy. The spatula holder at the bottom of the cream container easily and cleanly stores the spatula and was designed to harmonize with the shape of the container.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

COWAY

COWAY CO., Ltd.
Seoul, South Korea

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Design

COWAY

COWAY CO., Ltd.
Seoul, South Korea

Won-Hee Lee, Joo-Yeon Lee, Soo-In Jung

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